I always leave a good 5 minutes for my moisturiser to sink in before I even think about applying my base. Even though I use one with a fairly light consistency of a morning, I always leave it just that little bit longer before I go in with primer even if it does feel as if it's fully absorbed. Try doing something in between - like putting your rollers in for example - and allow the product to fully absorb into the skin and settle. If you're applying makeup right on top of a moisturiser, it's going to be more likely to slip off during the day.
2. Consider what moisturiser you're using.
If your morning skincare is slightly more thick in consistency or has a tendency to be a little heavy or greasy, it might be worth saving it for the evening and trying to find something a bit lighter. If your skin is particularly dry and you simply can't get away with a lighter texture - just use a tiny 'dab' of the heavier one on the problem areas (for me it's my cheeks) and use a lighter consistency everywhere else. Similarly, if your skin is oily it might be worth searching for a moisturiser with 'mattifying' benefits.
3. Primer. Primer. PRIMER!!
So many people I know never use a primer and consider it a bit of a pointless step in their makeup regime. Honestly, if you want your foundation to last through the day then it's well worth taking some time to find a primer that works for you. Personally, I do think some primers on the market are a bit of a gimmick and don't actually have any 'staying power' benefits - which could be the reason why so many people give up - but do your research. My ultimate favourites have to be Benefit's Porefessional (review here) and Loreal's Smoothing Resurfacing Primer (review here) and I use either one depending on what my skin needs (Loreal's is slightly heavier). I never apply my foundation without a primer first and it's such a key step in my makeup regime - it makes the world of difference.
4. Applying your primer.
Instead of applying your primer in a similar way to moisturiser, try using pressing motions instead of sweeping motions - particularly around problem areas like the nose. This will ensure your primer is absorbed into the skin properly and settled into all the nooks and crannys instead of simply sitting on top. It also helps prevent your foundation from settling into pores.
5. Foundation: Less is more
Finding a foundation that 'sits right' with your skin is important, but no matter what you use, if you apply it in a slap-dash manner it's not going to want to stick around as much. I actually spend quite some time applying my foundation - I buff it in slowly working from the middle of the face and blending outwards. I'll apply a very light layer first and then leave it to settle before applying another layer if I want a fuller coverage or want to further cover up any problem areas instead of using one thick layer.
6. Buff it in.
This is just personal opinion but I definitely think my foundation lasts longer when I've applied it with a buffing brush instead of my fingers or a standard foundation brush. I hardly ever use another tool aside from my trusty RT buffing brush to apply my foundation as I just find it offers the best coverage at the same time as helping it to sit on the skin much better. Instead of 'painting' the product on you're essentially buffing it into your skin - not only does it look much more natural and flawless but it will give your makeup a much better chance of lasting all day.
7. Find a good setting powder.
I used to stay away from powder because my skin isn't overly oily and I didn't think my skin really needed it - but find a good one and you'll find that powders can offer so much more than just oil control. I use Mac's Mineralise Skinfinish Natural (review here) and it's the perfect finishing step in my base routine. It sets the foundation, prevents shine and also makes my skin look much more polished. It softens the appearance, blurs imperfections and means that any powder blush or bronzer you apply on top will sit much better and blend more easily. Mac's offering really does effect the longevity of your makeup and I use it daily - it makes the world of difference to my foundation and keeps it looking freshly applied for much longer.
8. Use a setting spray for extra staying power.
I like to use Urban Decay's Setting Sprays (review here) if I'm going on a night out or if i've got a long day ahead in order to boost my makeup's staying power. I don't use it daily as I don't think it's really a 'must-have' but it definitely does help your makeup last longer. I use this after I've completed my makeup - eyeshadow, eyebrows, blush - the lot... it just helps to lock it all in place.
9. Keep your mitts off!
This is easier said than done and it's a fairly obvious one to mention, but try your best to keep your hands off your face! You're probably not aware of just how much you actually do it but try your best to stop yourself when you become conscious of it. It really doesn't do your foundation any favours! When I'm sat at a desk all day, my makeup comes off quicker than if I've been shopping all day - which sounds a bit stange but it's all because of bad habits.
If all else fails, carry a little touch-up kit with you. No matter how hard you try, problem areas like the nose and chin are going to show a little bit of wear through the day. Instead of just piling on another layer of foundation (which isn't going to look exactly fetching in an hour or so) you're much better off carrying a powder and small concealer which matches your foundation shade. Before you even apply any product, try blending the makeup you already have on your face to cover the problem area - if it's just not going to work, apply a small amount of concealer or simply blot the area and blend some powder over the top. Tiny touch ups work better than trying to overhaul the whole face!
What are your favourite products to use for getting your makeup to last longer? Anything else you can recommend?