New Fragrance Favourite | Jimmy Choo Flash London Club Perfume

Jimmy Choo 'Flash London Club' Perfume | World Duty Free* | Jimmy Choo Site |

When it comes to fragrance, it's fair to say I have quite the collection. Call me a marketer's dream but I adore the designs of bottles and boxes and I easily fall for luxurious and quirky names. However, only a select few manage to make it to 'everyday scent' status.  Jimmy Choo's new offering - 'Flash' - has to be one of them.  I instantly fell head over heels in love with it.  Now, I know it's near on impossible to describe a perfume through words - so I shan't attempt to provide you with a load of poetic dribble.  The only way I can describe it is 'musky'. It contains hints of citrus, as well as having a certain 'woody' tone to it so it has that almost 'sweet yet sour, girly yet sophistated' sort of vibe going on. It's really pretty without being overpoweringly sweet and it has sort of crispness it.   If you ever bought the original Jimmy Choo fragrance, 'Flash' is much like it's muskier, less sweet cousin.  I have to say I think I prefer 'Flash' to the original - big claims there - but if you weren't much of a fan of the original, don't let it put you off giving this little beauty a sniff.  They're completely different. World Duty Free describe the scent as 'Fruity, Powdery, Sensual and Warm' - I definitely agree it has powdery hints to it - it's really sultry.

The bottle is stunning - a gorgeous, quirky and fun design inspired by disco balls and decor in London Clubs - it oozes glamour and gorgeous-ness.  I adore the purple colour, the delicate detailing on the sides of the cube and the 'dipped in glitter' effect.  Dip something in glitter, colour it a girly shade and give it an appealing lid and, well, I'm sold.  But it's not only the bottle design, the fragrance itself is simply stunning.  It also lasts ages.  Honestly, spray this in the morning and it will last all day long. It lingers. I've had so many people ask me what perfume I'm wearing - people at uni, my mother - even somebody in my bus queue the other day! One of my friends commented on how lovely it was - and said she had been catching whiffs of it all day.  Thumbs up, Jimmy Choo, thumbs up.  My mum has even lined it up as her next perfume purchase - everytime she's in town she gives it a quick spritz before coming home...

I kid you not, I've been wearing this non-stop since I received it.  And I wasn't expecting to love it as much as I do.  I liked the original, but I love this one and I will grab myself a new bottle in a heartbeat.   It's currently £35.50 in Boots for 40ml if you fancy using up your advantage card points (anyone else spend theirs on new perfume? I do! I save them until I have around £60 and then go CRAY!).  All Beauty also have it on their website for an amazing price of £27.95 for 40ml - well worth it!

Have you tried the Jimmy Choo 'Flash' perfume? What are your thoughts on the Original Jimmy Choo fragrance?