Maybelline 24Hour Colour Tattoo Eyeshadow in 'Eternal Gold': Review

Ever since the 24Hour Colour Tattoos were launched a few weeks back i've wanted to get my hands on one. After such hype about them in the US i've been awaiting their arrival on the UK shelves, and was rather excited to see they've finally made an appearance. I decided to treat myself to 'Eternal Gold' - a beautiful bright gold shade (let me tell you, I went on a mission and a half to find this colour. In fact, i originally wanted to buy 'On and On Bronze' as well, but i've given up for the time being as it seems to be sold out in every Superdrug and Boots near me).

I've put it to the test the past couple of days and i haven't been disappointed. The claim of '24 hour wear' made me a little bit dubious; cream eyeshadows are nutorious for creasing and wearing off extremely easily but this one doesn't budge. In fact it lasted a good 16 hours or so without so much as a smudge, and it still looked as vibrant and bright as it did when i first applied it. The colour is just fantastic, you don't need a lot at all to cover to whole lid, and it's extremely pigmented - it also brings out the green in my eye and seems to suit my skintone perfectly. The packaging is lovely - a lovely glass pot with a screw lid that feels suprisingly weighty!

Rivalling the Mac Paint Pots, the Maybelline eyeshadow is priced at £4.99 - which in my opinion is an excellent price for the quality - very on parr with Mac at a third of the price tag. I half expected them to be quite sticky and hard to apply like most cream eyeshadows i've tried (i'm usually not a fan), but they're incredibly smooth and soft without being moussey or overly slippy, and i don't have to drag my poor eyelids just to get some colour! I don't even need to build the colour up with this, one swatch from the pot is enough to cover the whole lid and more. I also find it to act as a brilliant base for my powder eyeshadows (it looks amazing with 'half baked' and 'smog' from Urban Decay's Naked Palette worked into the crease) and it seems to make my eyeshadow stand out a lot more than usual. Applied with a thin brush it also looks amazing when applied under the lower lash line.

The only little gripe i have is the shade range - i wish they offered a few more colours (they have a larger selection in the US); a few slightly darker colours for nighttime would be fabulous (although they have a lovely charcoal colour that i may try and hunt down next time i'm shopping!). There is no doubt i will be buying more of these as i personally think these little pots are amazing and i can't wait to get my hands on a couple more shades once they're back in stock near me!

Have you tried any of the 24Hour Tattoo eyeshadows?

Or are you faithful to your Mac Paint Pots?