When I first heard about the Rimmel Apocalips hitting the stores, I knew straight away they would be a winner in my books. So much so, I actually got into town superly-duperly-extra-specially early on the day they were released so that I could get my mitts on a few of them before the rest of the beauty bloggers in my area got there first. Yes.. I know... we are talking extreme measures here but surely you fellow bloggers know that as soon as there is hype created over something, rest assured the shelves of Boots and Superdrug will be empty within days - and I just couldn't risk such a thing happening. I simply HAD to have my pick of every single shade. I settled on 'Luna' - a bright orangey peach, 'Galaxy' - a rich purple-plum shade and 'Big Bang' - a classic bright red. Already I'm really regretting not buying more. These lip lacquers are right up my street. Let me explain why...
Firstly, these little beauties are essentially a lipstick, a stain and a lipgloss all packaged to perfection into one tube. I wore 'Big Bang' on a recent night out and never before have I been so excited by a drugstore lip product on first application - the coverage is completely opaque right from the start. The consistency is thicker than a gloss, almost creamy in texture, but I don't find it at all sticky - once on it feels like any regular glossy/creamy lipstick (and that's coming from someone who cannot stand the majority of lipglosses on the market..fussy little madam, I know). I went out for drinks the night I wore this and it was still going strong a few hours later. The colour was almost exactly the same as when I'd applied it earlier (even after sipping drinks). Admittedly, the gloss does wear off after a while, but you are left with a satin-finish stain that still looks bright and smooth in texture on the lips. I find them to be the perfect lip product rolled into one - you're essentially skipping the need for gloss over the top, and are still getting the benefit of a lip stain and a pigmented lipstick. The doe-foot applicator is also surprisingly easy to use - and I managed to get a pretty even line without too much hassle. I've recently been looking into the YSL Glossy Stains, and these are very similar in concept - just with a smaller price tag!
Big Bang has to be my favourite so far - it's such a wearable, classic red and looks so bright once applied. Luna is a lovely shade for every day wear - and I find it looks really nice dabbed over Mac's 'Shy Girl' for a more toned down look. Galaxy admittedly isn't for everyone - I'm still unsure as to whether I can pull this one off but I don't own any other shade like this in my collection and I must have been feeling somewhat daring when I took it to the till! Lastly, I love the space-related shade names and the shape of the packaging (easily pleased) - it adds a little dose of quirkiness that helps to set them aside from any other products on the shelf. It goes without saying that you will most certainly find me lurking around the Rimmel aisle sometime this week. I really want to get my hands on 'Celestial' next - sadly, it's out of stock everywhere near me right now. Never mind... I shall sit and twiddle my thumbs, wait patiently for it to make an appearance and in the meantime I shall stock up on the rest of the collection.. I really love the shade range and simply need them all in my life. Like.. now.
Have you tried the Apocalips? What were your thoughts?